With the recent launch of Gander Mountains catalog and e-commerce site, the sporting and outdoor goods retailer has signed a private label credit card agreement with Alliance Data Systems Corp.
Alliance has provided co-brand credit card services to Gander Mountain since 2005 and will continue to support that relationship. Under the new agreement Alliance will also provide the retailer with private label credit card and database marketing services, analytics, customer segmentation and modeling. Alliance will also build and maintain a consumer marketing database for the chain and assist Gander in promoting and running its reward program.
Casey Ramm director of marketing said “The goal is to get people to come back into the store as often as possible and reward them for coming in”
The cardholders for both the co-brand and private label Gander Mountain credit cards are eligible to earn Rewards Club points which can be used for savings at Gander Mountain stores or its e-commerce site.
It operates 115 stores in 23 states and had close to 1 Billion in sales in 2007
Larson note: With the idea being to get people to but things Rewards Programs are a way to tie them in to you, and who better to reward than current customers you already have. B2C is a big user of this but I ask, why not B2B rewarding your customers at other times other than Christmas? Start to think out of the box all you B2Bers, there are things you can do. Why not your own rewards program? Every business I know should have their very own club. Sales people have for years used sports tickets to professional sporting events, Why not concert or opera tickets? Here in Chicago you could get dinner tickets on a ship out on Lake Michigan. Think out of the box
Howard Larson
Larson & Associates
Telesales & Target Marketing Professionals for new account acquisition
Making good businesses great and great businesses even better
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