Want to go skiing? What to go to Colorado and go skiing?
Vail Resorts have parternered with search agency iCrossings to develop and launch www.snow.com which will serve as an entry point for all Vail Resort Locations.
Elizabeth Lee, director of online marketing and sales for Vail Resorts said that the goal of the launch is to create a better prospecting tool for customers and increase SEO through paid search.
The idea is to be able to better target people who were searching online for skiing and to be more specific Colorado ski vacations and not loose out to other Colorado ski venues.
Larson note: Knowing who you want to attack is haft the battle. How to do it is the other. I personally tested a search on the site and found it wanting. The site did not come up when I put in Colorado ski and Colorado resorts but did come up with ski Colorado and Colorado skiing. The idea is a good one to co-op a SEO plan and key words.
Who could you be partnering with who augments with your business and creates a synergy?
Howard Larson
Larson & Associates
Telesales & Target Marketing Professionals for new account acquisition
Making good businesses great and great businesses even better
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