KitchenAid, a division of Whirlpool Corp. will launch a new DRTV campaign non November 3rd to promote is high-end stand mixer.
Produced by direct response ad agency R2C Group, which has worked KitchenAid for more than 5 years now, hopes to drive sales though a 1-800 number, online and at the retail level.
The campaign is being released in the forth quarter because the mixer is a popular gift possibility. The company actually filmed real families around the country making if a mini personal testimonial.
The creative consists of 60 second, 120 second and a 28.5 minute spot. A transactional microsite www.buykitcheaid.com also has been launched for the campaign
R2C has put an operations team in place to keep a consistent reporting method between the site and the call center that they are using.
Larson Notes: Let’s see how many different channels are they incorporating into their campaign? Ad spots, info commercial, 800 number, microsite. That is 5 plus retail which will probably include point of purchase work. Not too shabby. The more ways and levels that you can be hitting people the better off you are. With your product if it works at Christmas, how many ways can you reach out and touch people?
Howard Larson
Larson & Associates
Telesales & Target Marketing Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
larsonassoc1975@yahoo.com
http://member.merchantcircle.com/larsonassociates
http://teamcircle.ning.com/profile/HowardLarson
https://twitter.com/LarsonAssociate
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment